The terms “trademarks,” “trademarked,” and the ubiquitous “TM” symbol have become ingrained in the American vernacular. To shed light on what these terms mean, how they may impact an artist or business’ brand and more, The Ella Project is hosting a virtual trademark webinar featuring attorney Mark Melasky of Intellectual Property Consulting LLC, the Gulf South’s largest intellectual property boutique law firm.
Scheduled for Tuesday, September 12, at 2 p.m., this discussion aims to demystify the realm of trademarks, copyrights, and their role in safeguarding artistic endeavors. The event will be conducted via Zoom, with attendees encouraged to interact and raise queries.
Mark Melasky, a notable figure in the field of intellectual property law and Chair of the Louisiana Invents patent pro bono program, will delve into various facets of the topic:
- Safeguarding Intellectual Property: Discover why businesses shield their intellectual property through trademarks. With the potential for unique artistic creations to drive substantial commercial value, securing trademarks can give artists and businesses a competitive edge.
- Trademarks vs. Copyrights: Explore the distinctions between trademarks and copyrights, which play distinct roles in safeguarding creative outputs. Gain clarity on the specific protections each avenue offers to creators.
- Navigating Registration: The discussion will delve into the trademark registration process, covering the steps involved and associated fees. Understanding this process is crucial for artists looking to protect their artistic identities.
- Crafting Strong Trademarks: Learn about the concept of strong versus weak trademarks and the strategic selection of terms. Choosing impactful and purposeful words can significantly influence the recognition and marketability of artistic products.
Artists and entrepreneurs interested are invited to attend this virtual event. Participation is free, but interested individuals are kindly requested to contact [email protected] for the Zoom link.
