TAKE FO’ Records dropped a video today for its newest artist, Monsta Wit Da Fade, for the single “Ma Lil Yea.” Available on all streaming platforms, “Ma Lil Yea” is true New Orleans slang, representing your boyfriend, girlfriend, or significant other. (In NOLA lingo, one might say: “That’s my lil’ yea, that’s my baby.”)
Keishaun Patterson aka Monsta Wit Da Fade aka Governor Monsta, is the originator of the classic Bounce workout favorite “Hut, Hut (Football Twerk)” and nephew to popular New Orleans own King of Bounce, DJ Jubilee. Monsta plans to keep the New Orleans musical family legacy and “Bounce Music” torch alive.
Record label reps state, “In a city renowned for its musical families such as Marsalis, Batiste and Andrews, it nonetheless still remains somehow startling just how that tradition keeps on going and going, and now via New Orleans Bounce Music.”
When asked what makes his new single “Ma Lil Yea” special, Monsta says, “It’s a fun song for the ladies that teaches them how to do the instructional dance.” Just like his Uncle DJ Jubilee, Monsta maintains keeping a positive outlook on music and not using profanity or promotion of violence in his songs. The artist explains, ““I love to dance and give people what they want, happiness and enjoyment of life.”
“My Lil Yea” was produced and arranged by Beat Doctor. The video was filmed in Uptown New Orleans by 24/7 Films & Photography. Schooling Talent directed and choreographed the music video.
TAKE FO’ Records, established in 1992, and was operated by creative duo Earl J. Mackie and Henry F. Holden, until Hurricane Katrina in 2005. Prior to creating the record label, the duo teamed up to produce a cable access television program called Positive Black Talk, “due to a need for positive African American leadership in the New Orleans community.”
For more information on TAKE FO’ Records, visit here.