Fresh off an ESSENCE Festival announcement, New Orleans rapper Juvenile, accompanied by New Orleans musicians Jon Batiste, Troy “Trombone Shorty” Andrews, and Cash Money Records producer Mannie Fresh, taped an episode of Tiny Desk Concert, a video series of live concerts hosted by NPR Music, at NPR’s Washington, D.C., office on June 14.
Juvenile’s participation in NPR’s Tiny Desk Concert follows a Twitter interaction where fans campaigned for the rapper to participate in the show. Juvenile initially admitted in a Twitter post that he did not know what Tiny Desk Concert was, but after finding out, he challenged his fans, saying he would consider doing it if his tweet received 10,000 retweets or more.
After his post reached 10,000 retweets, Juvenile said he contacted NPR to get on the performance schedule.
NPR Music, celebrating Black Music Month by featuring many Black artists on the show, took notice of the Twitter interaction and added Juvenile to the schedule.
While in Washington, D.C., Juvenile headlined a live performance at the Howard Theater on June 14, visited the Smithsonian National Museum of African American History and Culture, and teamed up with Mannie Fresh to meet with U.S. Rep. Troy Carter, D-New Orleans, at his Washington office. Carter presented Juvenile with a Congressional proclamation.
This year is the 25th anniversary of Juvenile’s “400 Degreez,” one of the best-selling albums ever released by a New Orleans artist. The album played a part in introducing the New Orleans rap style known as bounce to a national audience.
Released on Cash Money Records, the multi-platinum selling 1998 album yielded singles “Back That Azz Up” and “Ha” and featured artists such as Big Tymers, B.G., Lil Wayne, Hot Boys, and more.
The date for the release of Juvenile’s “Tiny Desk” performance has not yet been announced.