TMZ reported that rap artist Master P is sending bottled water from his company LA Great to areas affected by Hurricane Ida.

“The lights have been out for a while. No phone access… It’s gonna take all of us to come together,” said Percy Robert Miller, known by his stage name Master P, as he was filmed walking in Beverly Hills. “If you need some help, need some assistance, we’re gonna make sure people get water. Make sure we’re able to feed our people and help them get back.”

LA Great bottled water debuted earlier this year as Master P’s latest business investment. The LA is an acronym for “Living Authentically” and is sold as purified water, spring water and alkaline water.

A biography of Master P from Hip Hop Scriptures notes that “he used money from a malpractice settlement to open No Limit Records, a store which became a label. His artists crowded the hip-hop charts in the late ’90s and Master P expanded his empire into film, sports management, and socially conscious rap. In 1998, Forbes ranked him 10th on its list of highest-grossing entertainers.”

For more information about Hurricane Ida relief efforts through LA Great, visit here.