Crown Royal will partner with New Orleans musician Troy “Trombone Shorty” Andrews to kick off the weekend by raising a glass of whisky for those in need and playing some music on IG Live (@tromboneshorty) this Friday at 5:00 p.m. CT / 6:00 p.m. ET. 

For the last several weeks, Crown Royal has hosted virtual #GenerosityHour happy hours, where consumers over 21 can toast with their favorite cocktail on social media (IG, Twitter and/or Facebook) to bring people together in the name of generosity. For every post using #GenerosityHour, Crown Royal will donate $1 to bartenders in need through the USBG Bartender Emergency Assistance Fund, up to $400,000. Our bartenders have always supported Crown Royal and now, more than ever, it’s important to support them.

Andrews said, “Tomorrow, I’ll be live on IG, but of course I can’t have my band, because I want to honor social distancing, but I’ll get my horn and do a few tunes. I had an idea that I could create a track on the spot and then come talk to everybody about music. This is the closest I’ve come to doing a livestream—I haven’t done any livestreams yet. I could create something by myself and play on top of it.

“Tomorrow’s Crown Royal’s #Generosity Hour IG show is a great partnership. We got together because they know that I do a lot of philanthropy work. And you know that everybody in New Orleans drinks Crown Royal! I mean my grandmother had one of those [Crown Royal] bags and everything. Before I was even old enough to know what Crown Royal was, I’d used ask her if I could get money from her “purple bag” to go get myself some potato chips, and just go down the street.

“Crown Royal knows what I do with my foundation and I thought it was a great way to help the community and just do whatever I could to help those people. So this idea achieved the same goal for both of us.

“It’s a very challenging time for everybody in music and in the places where music is played, and it just shows how everyone in this world is linked together. If musicians can’t play in clubs, and the bartenders are limited in the amount of tips they can make, this will help.

“I’ve also been working with my Foundation to help out in New Orleans, and with this effort, the bartenders through the #GenerosityHour program. I’m also going to donate $15,000 of my own money to donate to this Crown Royal effort. My goal is to give back and have some impact to positively impact lives.”