“Pack your lunch and permission slip / we fixin’ to go on a West Bank field trip,” raps Ballzack on his new single “Rainbow in Marrero” off of his third album, Yeah Indeed. Channeling the clicks, claps, shine, and big beats of the mid-’90s New Orleans bounce music scene, the rapper/comedian steps to the mic and delivers a hilarious lesson on his affinity with New Orleans’ neighboring cities on the other side of the Mississippi River. Along with his partner-in-crime, Odoms, the pair spit verses and trade jokes as they expose the lives of those dudes living it up in the New Orleans metropolitan area. Told from the perspective guys who try way (waaaaay) too hard to fit in, Yeah Indeed is a quirky, outlandish tribute to the local, hip-hop subgenre, bounce.
Just as bounce music, which relied heavily on local flavor and phraseology, never got the mainstream attention it deserved, Ballzack’s rhymes and antics may only be fully understood by New Orleanians who have prior knowledge of his references and are up for the nostalgia trip. While a few tunes that incorporate elements of punk, new wave, and indie panache attempt to keep the album afloat, midway through, Ballzack’s metaphors begin to lose their shtick, as his expletive laden flow eventually loses its shock appeal. And despite the sarcastic gem of a title track, many of the latter tracks sputter and wane into a senseless parade of jibber-jabber.
Yet, it’s still all good in the hood, as Yeah Indeed’s jaw-dropping humor and infectious booty-beats more than make up for its missteps. For those who still reminisce about “taking their dog for a walk” and “doing the monkey on a stick” with bounce pioneer, DJ Jubilee, “doing the pirate” and “walking the plank” with Ballzack will be all the call they need to get down.