In “The Weekly Beat” next week, we hype some of the Louisiana artists playing in Austin during SXSW. Unfortunately, that comes out a little late for those who play Wednesday. So, for those who are going, here are two events to add to your calendar.

On Wednesday, the swamp pop documentary The Promised Land will screen for free at the Continental Club, followed by a performance by Lil Band of Gold. The show’s from 3 to 6 p.m., and boiled crawfish have been promised.

And Rotary Downs plays its showcase gig Wednesday night. The details of the show weren’t available at press time, so they’re not in OffBeat. They’ll play Wednesday, March 18 at Ace’s Lounge (222 E. 6th St.) at 9 p.m. They’ll also play two day shows Thursday, one at the Electronic Musician/reapandsow music SXSW Day party at Calle Habana 6 (709 E. 6th St.) at 3 p.m. on the inside stage, and again at 5:45 p.m. at the Historic Victory Grill (1104 E. 11th St.) presented by NOLA Soul.