The owners of Unfadable Records and Club have big plans for their label and its artists and they’re making major moves to see those plans through.
Unfadable may not have signed that multi-million dollar distribution deal yet – as industry peers No Limit or Cash Money and, most recently, Take Fa’ Productions have – but they’re well on their way. Street Vybes recently got the chance to have a candid conversation, while chillin’ at Unfadable’s state of the art studio, with co-owner Nathaniel Diggs, producer Bobby 4-shay and up & coming rappers Nazzir and Smooth Dog.
Unfadable plans to release their compilation CD entitled DJ Mouche 2 Presents Unfadable Records “Money Makes the World Go ‘Round.” The first single off the compilation is “Gettin’ Paid” by Smooth Dog featuring Hit Man and Ruff Era’s Face Forever.
“We respect [Master] P and Cash Money for opening doors, now it’s our turn!” exclaims 4-shay. “Our record label has. not only rap, but R&B, bounce, and even reggae. And be on the lookout for artists Gangsta Neal, MC Spud, and Lil E. on another compilation that’s slated to drop in June,” he adds. “We also have Smooth Dog’s debut solo project coming out in November.”
Unfadable is definitely not wasting any time. ”We’re putting in work and doing what it takes to stay ahead,” explains Diggs. “Basically we’re gonna market and promote the company first. If you don’t have a good company, you won’t have successful artist’s.”
Much Success! [Check fo’ rapper Nazzir on future projects from Unfadable, the boy’s got mad skilIz!].
In other Street Vybes news, Juvenile’s appropriately titled CD, 400 degrees, is burning up the charts here in the N.O. as well as across the nation. 400 degrees captures the #8 spot on Billboard’s Top R&B Albums chart and has been certified gold. Universal has re-released 400 degrees with 3 new songs added. “Ha,” the first single has two slamming remixes, one featuring Ju-ve’s label mates the Hot Boys.
The other features the surprise teaming of Juvenile and East Coast hitmaker Jigga aka Jay-Z. Asked how he and Jay-Z hooked up for the remix, Juvenile tells “Vybes” in a phone interview from his hotel room in New York, “He liked the song, so he was making calls to do a remix. He’s just representing everywhere he goes, so it’s all gravy.”
And ya’ll definitely want to lend an ear to “Follow Me Now,” which Ju-ve says he shot a video for.
While in the Big Apple, Juvenile and the Cash Money crew put in some work, performing at some of New York’s hot spots, representing the South Coast aka The Third Coast. For all you Juvenile fans, “I’m gonna keep stuff for New Orleans, everybody knows what’s happening with Cash Money, we lace it everytime we touch down,” says Juvenile. “We always show New Orleans much love on a local and national level. Take a census.”
Meanwhile, as Juvenile handles business in New York, labelmate BG holds it down on the home front by dropping a new CD this month. BG, who has been on sort of a lyrical hiatus, returns with his latest project, Chopper City In the Ghetto. The CD features guest appearances by members of the CMR clique.
“It’s off the hook, BG’s CD is tight,” says Juvenile. “Cash Money is an Army,” will be the first single off BG’s new CD. Word has it that BG may hook up with Ruff Ryder DMX for a “sure to be tight” remix.
Last month “Street Vybes” had the distinct honor of hanging out with Q’93’s and Phat Phat & All That’s Wild Wayne and lovely co-host Consuella, along with – the show’s creator/producer Chris Roberts. We got the chance to see a live taping of Phat Phat & All That on location at the Hot Spot, a popular teen venue on New Orleans’ Westbank.
“We do this for the kids, says Consuella. “we always want to give back, [it’s] our way of saying thank you.”
Phat Phat decided it would be a good idea to tape their show at the Hot Spot. That’s because a large portion of Phat’s viewers are teens and what better way to show appreciation than to have one of the hottest video shows come out and shoot their show on location at the popular teen club. The event lasted from 7-11 p.m. enough time for teens to enjoy the evening’ and be home in time for that Saturday night curfew.
“I enjoy’ the role model title because in a sense that’s what we are,” says Wild Wayne.
Artists representing labels from No Limit to Righteous Records were on hand for the taping. Some came to perform, others just to show support and appreciation. Vybes got the chance to get a quick comment from a hoarse Tre-8, who has a new project in the works, after his crowd-pleasing performance, “What can I say, It’s Phat Phat and All That, the name speaks for itself,” says Tre-8.
Wild Wayne and Consuella have shared the duties of hosting for the past year on the popular music program, interviewing entertainers from across the nation that include: Sparkle, Goodie Mob, Montell Jordan, Refugee Camp, Crazy, Juvenile, KC & JO JO of Jodeci, John B, most recently Naughty by Nature, and almost all of the No Limit “Soldiers” with the exception of the Colonel himself [Master P] but Wild Wayne assures us that, “he’s coming.” You can catch Phat Phat and All That every Friday night at 10:30 pm w/rebroadcast on Cox Metro 10 and Saturdays at 1:00am on UPN-54. Phat Phat & All That will be in New York to do an interview with the Cash Money clique. So check fo’ that on Phat real soon. Street Vybes congratulates Phat on its success!
No Limit soldja, Mr. Serv-On, is back, and he’s ready to take it to Da Next Level, which happens to be the title of his sophomore effort. Serv- On, returns with his new project which hit music stores Mardi Gras day. The new album features the usual “tank doggs” but this time Serv-On gets some lyrical assistance from the Terror Squad’s Big Pun, who appears on the first single, “From the NY to the NO.”
“The album has a lot more of me this time,” says Serv-On. Serv- On’s last album, Life Insurance, was certified gold. This time Mr. Serv-On hopes to go platinum and beyond. “If you’re shipping 700,000 copies you must be worth something and doing something right,” says Serv-On.
When asked about the alleged No Limit/Cash Money feud, “I love Cash Money, I love what they doing, more so with Juvenile because I know him. We’re happy for them-that’s another notch for the South,” explains Mr. Serv-On. “If there is a beef, I don’t know about it.”
For everybody wondering, No Limit does plan on doing something here at home.
As Serv-On says, “I wanted to do something real bad. We wanted to do something. But P has so much he’s doing, he wants to do it [perform] but when the time is right. We haven’t forgotten where we came from.”
Remember, you read it first here in Street Vybes!
