About this time last year, Good Eggs New Orleans was a bright one-year-old with 10 employees selling products from roughly a dozen Louisiana farmers and food makers. Today, the local online grocer employs 62, and works with close to two hundred producers. Despite its growing popularity, Good Eggs still battles misconceptions about what it is the business does and sells.

"A lot of people assume that we're a CSA [Community Supported Agriculture] where you pay for a season's worth of vegetabl...