What is the origin of Hogs for the Cause?

I went to school at the University of South Carolina and before every single football game we used to roast whole hogs. So we got more into roasting whole hogs all night and drinking beer all day than we were the other pigskin.

I came back to New Orleans and I said to Rene [Louapre, Hogs co-founder and COO] ‘Look, in Louisiana we have all this cochon de lait and boucherie but we have zero to no barbecue. So what do you...